Course Description:

  • Advanced Marketing

Welcome to Advanced Marketing!  The introductory course covered all the basics about defining markets, manipulating the 4 Ps to reach those markets, and making money. In this course we will delve deeper into marketing by examining how things work in different market areas including sports, entertainment,charity, fashion, tourism, movies, and international marketing.  All these sectors use basic marketing principles but they manipulate them in different ways.  This course has been developed to help you learn more about marketing and further develop your marketing skills and instincts.  Marketing is one of the largest and most exciting career areas in business and there are many career opportunities in this field. An understanding of marketing is very useful, no matter what job you hold or in what organization you work.

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